"A Handful of…"
New Advertising Campaign Targets Consumers

Almond Board of California (ABC) is excited to launch a new print advertising campaign targeting consumers in North America. The campaign will continue the awareness-creation work of the previous campaign with new emphasis on demonstrating almonds' relevance to the challenges of leading a balanced, healthy life.

The new ad campaign, "A Handful of . . .," features almonds in everyday situations in which our target consumers look for foods that provide nutritious solutions. Building on the concept that a handful of almonds provides many benefits, the ads show that almonds help consumers accomplish tasks big and small, succeed in daily endeavors and make the most out of any moment. Four different ads have been developed this fiscal year; look for them in magazines such as Cooking Light, Prevention, Better Homes and Gardens, Good Housekeeping and Men's Health. The campaign began in January and will run in these and other magazines throughout the U.S. and Canada. All ads drive consumers to AlmondBoard.com to learn more about the benefits of "a handful."