OF NOTE

TRAVELING TOM

During the month of February, the ABC ran a program targeted to increase snacking consumption of almonds among our health-involved male target audience. Almond snack messages reached these men via signage, samples and informational handouts at different touch points during business travel: at American Airlines frequent flyer lounges, in Hertz Gold Club Member vehicles, at hotel check-in, and while he worked out in the hotel gym. The program ran in seven key markets: Los Angeles, San Francisco, Dallas, Houston, Chicago, Atlanta and Washington, DC.

 

ELECTION RESULTS

The Almond Board of California has released election results for the Board of Directors positions. The new members include:

Independent grower

• David Arakelian, member position one
• Brad Klump, alternate position one
• Scott Hunter, member position three
• Wil Hunter, alternate position three

Independent Handler

• Christine Long, member position two
• Gerald Armour, alternate position two
• Keith Rigg, member position three
• Dean Nelson, alternate position three

Cooperative Grower

• Bill Brush, member
• Tony Ramos, alternate

John O’Shaughnessy will fill the Cooperative Handler Alternate position vacated by Rex Lake.

YOUR VOTE COUNTS

April 6 - 24 marks the voting period for California Almond growers to cast their ballots regarding continuation of the grower-enacted Federal Marketing Order administered by the Almond Board of California (ABC). You should receive your ballot from USDA early in April. Completed ballots need to be postmarked by April 24. ABC’s charge is to expand domestic and global markets and to fund environmental, production, nutrition and food safety research projects that aid in the efficient and responsible production of almonds.