Richard Waycott, CEO
Almond Board of California
You have no doubt heard the word sustainability being bantered about in the press and on the Internet lately. But, you may or may not have heard that last year the Almond Board began developing a meaningful sustainability program for California growers and handlers. What you probably have not heard is a credible explanation of what benefits a sustainability program will have for you as a member of the California Almond industry.
Here is the explanation: There are long, medium and short term benefits to a sustainability program, and certain aspects of sustainability will become a requirement of doing business.
In the long term, our sustainability program will provide for continuous improvement and cost reduction of farm inputs. It may also allow for a lessening of regulatory requirements as we will have the means to clearly demonstrate industry-wide practices, something that we can't do today. Our sustainability program will allow for measurement of improvements as an industry and, as importantly, will allow individual farmers and handlers to do the same. Measuring improvement of our industry will be critical, as ever greater scrutiny by large retailers, manufacturers and the regulatory community will necessitate our being able to correctly and credibly position the contributions we are making to the Central Valley's environment and to the quality and safety of our product.
In the medium term, our sustainability program will allow us to tell the story about what we have been accomplishing for years in the way we farm and process California Almonds. A common chorus we hear from almond growers, when they understand what we are setting out to do with our sustainability program, is that we need to get out the real story about all the good things that this industry has been doing. Building a baseline of knowledge across the industry on various farming and processing practices will allow us to do just that. But we need to invest in the short term to start to realize the benefits of the medium and long term.
In the short term, the sustainability program will get you started on quantifying and qualifying where you stand compared to your peers, and will send a strong message to the industry's customer base that we are all about continuous improvement, not that they shouldn't know that already! The old adage—you can't improve what you can't measure—applies more than ever in a sustainable world. Achieving grower and handler involvement in this initiative, and a critical mass of each, is imperative for success. Please refer to an additional article on sustainability in this month's Handle to learn more about how you can get involved right now!
In a visit to Switzerland last fall, I had the opportunity to meet with some of the senior executives in what is the largest food company in the world: Nestle. The one liner take-away from that visit—and all of the other multinational food companies are pretty much of the same thinking — was that Nestle will give preference to suppliers and industries that will partner with them in the improvement of farming, transportation, packaging, and healthier product content. The California Almond industry has the ability to be a premier partner with the leading manufacturers of the world, and we would be very remiss if we didn't do so.
As I see it, sustainability is part of the industry's modus operandi going forward, contributing to the achievement of our strategic goal of clearly becoming A Crop of Choice in California and The Nut of Choice with customers and consumers around the globe.
Please contact me with your thoughts about sustainability and whatever else is on your mind.

Richard Waycott
(209) 343-3215
rwaycott@almondboard.com
Back to Top |