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Sustainably Speaking — Telling the Almond Sustainability Story to Our Target Market
Recently, the Washington Post devoted six pages of its Food section to a report on the conference “The Future of Food,” held in Washington, D.C., in May. Citing speakers that included Prince Charles of Wales, Wendell Berry, Eric Schlosser and Marion Nestle, the articles suggested fundamental change is needed in how food is grown and processed, claiming that the current system is hurtful to the environment and to people.

The target audience for the Post Food pages is very similar to the target market of the Almond Board marketing program. No real growers were cited in the article, nor was there acknowledgment of the efforts U.S. farmers, such as California Almond growers, implement daily to use natural resources wisely.

The Almond Board of California Sustainability Program (CASP) is designed to document the efforts almond growers make so that we can take the message, with hard data, to regulators, our customers and the consumer. However, only if you take the time to participate can we get enough data to support public outreach, telling the California Almond sustainability story.

For more information on the California Almond Sustainability Program, visit AlmondBoard.com.

For more on sustainability:

Growers Find Sustainability Workshops Stimulate New Ideas About Their Own Practices

CASP Includes New Pest Management Module

Word Spreading About Almond Sustainability

Energy and Air Quality Modules Added

Growers and Handlers Find Green in Going Green

Sustainability Workshops to Include Air Quality, Energy and Pest Management

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