I love a good challenge. That’s why I’m proud to serve with my fellow committee members on the Emerging Markets Subcommittee, where there is always something new to tackle and solve for the greater benefit of the California Almond industry. China and India are top export destinations for California Almonds, so a lot of weight is placed on these markets for the Almond Board to deliver results in market development. Over the years that I’ve been involved with the Emerging Markets Subcommittee, it has been a true pleasure to be part of the growth of its programs — to strengthen the investment and to conduct robust consumer demand–building activities grounded in consumer insights.
It’s important to keep in mind, however, that the emerging markets are still just that — emerging. There are bound to be hurdles along the way and downturns that are driven purely by global economics, but working together on the subcommittee, we are focused on our market development priorities for the long run.
The long-term growth is a key reason why emerging markets are part of a balanced Almond Board investment portfolio. These markets have considerable potential to consume still more almonds, and every day we are giving them reasons to do so.
If you’re interested in getting involved, please contact me through the Almond Board.
Mark Masten, Chair
Emerging Markets Subcommittee