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Building Global Demand
–Craig Duerr, Global Market Development Committee

Two years ago, the Global Market Development Committee (GMDC) was established along with two subcommittees; one for Established and one for Emerging Markets. The GMDC’s role is to apply a high-level strategic perspective to market prioritization, market development planning and resource allocation between established and emerging markets.

The subcommittees then allocate their given funds among the markets they are responsible for and review regional program strategies and activities. Ultimately, detailed regional plans are completed and submitted to the GMDC for approval.

Our primary objective is to build global demand for almonds by identifying and pursuing long-term growth opportunities that contribute to the financial wellbeing of the industry. The GMDC currently oversees programs in 10 markets. The established markets are the United States, Canada, UK, France and Germany. The emerging markets are China, India, Russia and South Korea. We have also begun exploratory research in Brazil for future program consideration.

If you’d like to follow GMDC activities, see About the Almond Board on the Almond Board website and if you’re interested in getting involved, please contact me through ABC.

Sincerely,
Craig Duerr, Chair
Global Market Development Committee

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