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Sustainability Program Kicks into High Gear

The California Almond Sustainability Program (CASP) season — now in its fifth year — is officially under way for 2013. This will be a watershed year for CASP, as SureHarvest is very close to preparing the first Almond Board report of statewide averages, which will tell the story of California Almond growers’ innovation, responsibility and sustainability.

For those folks who may not have time to visit a workshop in person, growers can now visit www.SustainableAlmondGrowing.org to automatically register to fill out self-assessments online without having to email a preliminary questionnaire. Participants who fill out assessments online also have the added ability to clone assessment answers from one orchard or block to another, giving them the opportunity to replicate multiple orchards in just seconds.

New this year is the use of the CASP logo on different promotional items and literature. The logo incorporates the widely recognized California Almonds emblem to demonstrate the support of the Almond Board of California. This logo now appears on coffee mugs, bumper stickers and hats, and will be given out at upcoming sustainability workshops to growers who fill out assessments. You can use these items with pride, as they demonstrate your involvement in educating the public about California Almond growing practices.

It’s up to growers to help tell the California Almond sustainability story to policy makers, buyers and the general public by filling out assessments online or in person. Please contact Kendall Barton at (209) 343-3245 or by email with questions about the California Almond Sustainability Program, help with the online system, or if interested in hosting a sustainability workshop.

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