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The Growth Advantage

Dear Industry Members,

Registration for The 2011 Almond Conference is now
open online!

The theme this year, “Growing Advantage,” is a reflection of the continued increase in the size of the almond crop. What was once believed to be a distant dream has now become a reality. With the 2011/2012 forecast close to 2 billion pounds, we must grow, sell and promote California Almonds differently from how we have in the past.

Along with greater productivity also come more challenges — and the opportunity to succeed and continue to be a Crop of Choice for California Almond growers and Nut of Choice for consumers around the world.

To step up and meet these challenges, the importance of the Almond Board of California’s (ABC) research programs rises commensurately. Whether it is orchard production research, food safety research, nutrition research, environmental research, market research or any other ABC-supported scientific studies, these programs are the heart and soul of your Almond Board.

But the results of this research need to be in the hands of those who implement them in order to be effective. By far, the most efficient way for you — the grower or handler — to gain overall knowledge of ABC research programs is to attend The Almond Conference. I guarantee you will come away with at least one nugget of information that you can use to increase your profit, add to your sustainability profile, improve production efficiency or give you marketing insight.

The conference planning team is in the process of booking two well-known and entertaining keynote speakers for the luncheon and gala dinner held during the conference, scheduled for Dec. 6–8. Meal events continue to have record attendance and sell out quickly, so be sure to reserve your seat while registering online.

I look forward to seeing you in December!

Meanwhile, I always appreciate feedback and comments from almond growers. Please feel free to contact me.

Sincerely,
Baker

Mike Mason, Chair
Almond Board of California

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