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Looking Forward in 2012

As we transition from 2011 to 2012, let me review some of the significant changes that the Almond Board of California (ABC) has made. The year began with the development of new strategic priorities and supporting objectives. This includes the vision of “bringing great taste, health and vitality to people around the world through the enjoyment of California Almonds,” and the mission of “making California Almonds essential to customers and consumers worldwide through innovative research, market development and industry support.”

2011 marked the largest crop in California Almond industry history. As the Board continues funding research, our current and future customers will continue to learn about the many health benefits that almonds provide. The completion of the global marketing demand analysis and creation of the Global Market Development Committee enable us to recognize growth and development in global markets. These ensure that we meet the demand of our consumers.

This year, the Scientific Advisory Panel was formed. It is a group of senior-level scientific and regulatory experts who will guide the Board of Directors and ABC committees on short-term and long-term threats and opportunities for our industry. This will help the Board with future strategic planning and proactive industry initiatives.

In 2011, we increased outreach for the California Almond Sustainability Program. Several growers completed the self-assessments and documented their sustainable farming practices. In 2012, I urge you to participate in a self-assessment of your operation. Your documentation of sustainable farming is important for our future and will ultimately add to your bottom line.

Last, we say farewell to Modesto as the host of the Almond Conference. We’ll be in Sacramento for 2012. We have a bigger, better venue with more hotel accommodations, increased exhibitor space and the ability to connect with our industry in an ideal location.

As you can see, we have a bright future ahead of us. I wish you Happy Holidays and a prosperous New Year!

Sincerely,
Mike Mason, Chair
Board of Directors
Almond Board of California

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