Almond Board of California (ABC) continues to look for new and exciting ways to reach its target consumers. A new integrated program with Food Network does just that.
Almond Board is using TV advertising for the first time to reach its U.S. Appetite for Life consumer target audience. ABC and Food Network co-branded "Instant Ideas" TV commercials demonstrating how to integrate almonds into their daily lives. The first "Instant Ideas" commercial focuses on snacking by showcasing almonds as a convenient, guilt-free mid-morning and mid-afternoon snack. The second "Instant Ideas" commercial demonstrates how almonds add naturally satisfying flavor, crunch and sophistication to everyday meals.