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| What is a Marketing Order? |
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The Almond Board of California
The Almond Board of California (ABC) administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. Federal Marketing Orders, which have quasi-governmental status, are used by many commodity groups as a means of combining their financial resources in pursuit of common interests of the industry.
Established in 1950, the Board’s charge is to promote the best quality almonds, California’s largest tree crop. The California Almond industry funds the directives of the ABC by contributing three cents for every pound of almonds entering the marketplace. The Board seeks to expand the domestic and international markets for almonds through generic public relations, advertising and nutrition research. Along with the expansion of the global marketplace, the Board funds environmental and production research projects that aid industry members in continuing to produce almonds efficiently and responsibly. The Board also tracks almond industry statistics and annually publishes the Almond Almanac.
A Board of Directors consisting of five almond growers and five almond processors, as well as numerous committees, represent the interests of the industry and provide strategic direction and oversight for the investments of the Almond Board of California. All Board members serve without compensation, donating time, effort and energy for the good of the industry. A staff of professionals works with Board-appointed Committees to carry out Board directives.