Smart Snacks Equal Smart Business
These days, consumers have more snack options than ever before. Total global new snack products increased 21% from 2010–2011 to reach an all-time high of 10,384 total products.1 And in North America, almonds are the leading nut introduced in new snack introduction. 1 But one snack/snacking ingredient is rising above the “shelf noise” to stand out from the crowd: almonds.
Almonds as a snack nut
Snacking is an expansive and growing category, and crunchy California Almonds have emerged as a standalone snack that consumers continue to crave.
• Global snack products with almonds increased 68% from 2008–2010.1
• North American consumers rank almonds as number one when thinking of nuts as a snack.2
Almonds as a snack ingredient
Almonds have also made a name for themselves as a valuable ingredient in countless snack formulations.
• European consumers report that almonds are the nut they eat most often in other foods.3
• In North America, almond product dollar sales for granola bars make up 33% share of the total category and 36% share of the total category in energy bars.4
• Almond snack nut pound sales outpaced total snack nut sales with a 13% increase. 4
The Real Deal
All that said, almonds have proved themselves a real heavy-hitter in the snacking category. They’re delicious, crunchy, convenient and endlessly versatile. Not to mention nutritious and superbly satisfying. So it’s no surprise this little wonder nut continues to capture the hearts of millions.
• Consumers rank almonds as being the most nutritious nut. 5
• Almonds are the top nut described by global consumers as being satisfying.5
• North American consumers rate the taste of almonds an 8.1 out of 10.2
If you want to learn more about almonds’ inherent strength in snacks, download the full Natural Satisfaction of Almonds in Snacking report. By the time you’re finished reading, it’s likely almonds will have inspired your next snack product (one that a world of consumers will eat right up).
1. Innova New Product Database and Sterling-Rice Group, Global New Product Introductions Report, 2011.
2. North American Consumer Attitudes, Awareness, and Usage Report and Sterling-Rice Group, 2011.
3. European Consumer Attitudes, Awareness and Usage Report, Sterling-Rice Group, 2011.
4. IRI Study, 2010.
5. Global Perceptions Study, Sterling-Rice Group, 2011.
Good news about good fat: U.S. Dietary Guidelines recommend that the majority of your fat intake be unsaturated. One serving of almonds (28g) has 13g of unsaturated fat and only 1g of saturated fat.
Scientific evidence suggests, but does not prove, that eating 1.5 ounces per day of most nuts, such as almonds, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.