Opportunity Awaits
An impressive 51% of North American cereal and granola eaters prefer their breakfasts to include nuts, but only 24% of them regularly eat cereals with nuts.1 That’s a mighty big gap to fill, and almonds are the perfect ingredient for the job.
Fast Facts
• Almonds are North Americans’ most preferred and most consumed nut at breakfast.1
• Consumers consider almonds to be the nut that best fits with breakfast foods versus other nuts and they agree that almonds add nutritional value and appeal. 1
• Almonds outscore other nuts on two key attributes consumers say they are looking for when choosing breakfast products: “is tasty and nutritious” and “fills me up until lunch” 1
• 57% of North Americans think of almonds first when they think of nuts in cereal. 2
Big Breakfast Business
All these stats lead to one simple insight: consumers want more almonds in their cereal. In fact, in a recent survey, almonds were the #1 ingredient that North American health- and food-involved consumers envisioned in their “ideal cereal.”3
Made with Heart
Not only are almonds wholeheartedly desirable, they also make a heart-smart, nutrient-rich addition to any breakfast application. Consumers love that almonds are cholesterol-free, loaded with fiber (3.5g per ounce), and when compared ounce for ounce, they’re the tree nut highest in protein, fiber, calcium, vitamin E, riboflavin and niacin.
Fast Fact:
• When surveyed about breakfast, consumers rank almonds as the top nut that may help maintain their cholesterol.1
The Limitless “Breakfast Nut”
It’s clear that when it comes to nuts, almonds are the bosses of breakfast. They effortlessly deliver sophisticated visual appeal, deliciously crunchy texture and can be used in countless cravable applications. Plus, with so many assorted forms to choose from, they’re inspiring a whole new generation of sensational cereal creations.
So consider adding some almond appeal to your next breakfast product. Once you do, you’ll be feeding into a strong (and still growing) opportunity that consumers just can’t resist.
Click here to download the full report.
1. Breakfast Outlook Report, Sterling-Rice Group, 2009.
2. North American Consumer Attitudes, Awareness and Usage Report, 2011.
3. Healthy Men Ingredient Why and Jane Ingredient Why, Sterling-Rice Group, 2010.
Good news about good fat: U.S. Dietary Guidelines recommend that the majority of your fat intake be unsaturated. One serving of almonds (28g) has 13g of unsaturated fat and only 1g of saturated fat.
Scientific evidence suggests, but does not prove, that eating 1.5 ounces per day of most nuts, such as almonds, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.
