We’re just going to give it to you straight. Consumer demand for almonds is jumping off the charts. People are craving ways to make their food experiences more exciting and appealing and no ingredient fits the bill quite like California’s little treasure: the almond.
Fast Facts:
- In 2010 for the second year in a row, consumers deemed almonds the most essential/irrepalcement nut.1
- 97% of almond consumers wish they could find more almond items on restaurant menus and 99.8% said they wished they could find more almond options at the grocery store.2
- Consumers chose nutrition (28%) as the number one reason to buy almonds and taste as second (17%).1
So when you include almonds in your formulations or new recipes, you’re staying on top of a trend your customers can’t resist. This way, you win and so do the millions of almond lovers out there. It doesn’t get much better than that.
How Almond Lovers Can Boost Your Business
There are millions of almond lovers out there. 40 million to be exact, and that’s just in the U.S. So when you include almonds in your products or recipes, you’re appealing to a group who can make a big impact on the success of your next big idea.
Almond Consumers:
- Primary grocery shoppers
- Actively trying to eat a healthy diet
- Enjoy trying new foods and recipes
- Looking to improve their heart health
- Hold significant influence over those around them
- Look for simple changes that will make a difference in their life
- Eat almonds 4+ times per month
How They Think About and Use Almonds:
- Actively seeking out almonds in the products they buy2
- Over 70% are more interested in a dish or product when it contains almonds2
- Eat almonds for both taste and nutrition1
- Over 80% are incorporating almonds into their diets—the highest consumption of any nut2
- 64% report almonds as the nut they chose to eat on an ongoing basis1
Still want more?
See how other food professionals are taking almonds to new heights.
1. Almond Consumer Awareness, Attitudes, and Usage Study, Sterling-Rice Group 2010.
2. Ingredient Why, Key Category Ingredient Preference Study, Sterling-Rice Group, 2010.
Good news about good fat: U.S. Dietary Guidelines recommend that the majority of your fat intake be unsaturated. One serving of almonds (28g) has 13g of unsaturated fat and only 1g of saturated fat.
